Smart Foundations
Smart Foundations is an 8-week program for business owners who want digital systems that actually work for them. You’ll put the right tools in place, from enquiry forms and nurture emails to bookings, payments and clever AI-powered automations, with customised, individual support, so you’re never left figuring it out alone.
For professionals, consultants, coaches and service businesses that are going places, strong digital foundations are your positioning tool, connection builder and growth driver. Done right, it frees you to lean into your strengths and focus on building the next stage of your business. Or to ease into the weekend early, knowing everything back at HQ is running beautifully without you.
And this is what my new 8-week course is designed to give you: digital foundations that make the online side of business feel lighter, smarter and ready to grow with you. Throughout the program, you’ll also receive four private 30-minute coaching sessions, giving you tailored guidance and support at every stage to ensure you stay focused, confident and clear on exactly what to do next.
By the end of this course, you’ll have a professional website that attracts and qualifies leads, automated email and booking systems, and AI-powered tools working behind the scenes.
👉 Join the waitlist to lock in the Founders Price of $997 for the first course offer in January 2026.
I help small business owners and creatives who want to scale sustainably and with intention. Not by wearing all the hats, but by building systems that quietly support their business so they can focus on the work only they can do.
As a business owner, I get the juggle. This is why I’ve created this course, to help you put the right systems in place from the start. Clear, confidence-boosting foundations that free up time for your best work and the life you’re building outside it.
You’re building something amazing. A business you believe in, with skills people genuinely need.
Right now your systems might feel like a DIY puzzle. A form here, a calendar there, five different tabs open just to book one client. Things technically work… but not without you nudging every step along.
You don’t need to build the whole house on day one. You just need solid foundations that are steady, organised and ready to grow with you.
Together we’ll build the core systems that make your business easier to run, with crisp video lessons, templates that save hours and tailored coaching and personal guidance so implementation feels easy.
Who This Course is Designed For
This digital systems for small business course is designed for business owners who are ready to simplify and strengthen the digital side of their business.
- You’re tired of juggling admin and want systems that give you time back each week
- You want a clear and efficient way to connect with clients
- You’ve dabbled in email but don’t have a nurture system that works on autopilot
- You’re curious about AI tools but don’t know how to use them practically in your business
- You’d love a setup that supports the lifestyle you’re building
- A website that doesn’t just look good, but actually captures enquiries and helps qualify leads
- Messaging and email flows that welcome clients, follow up automatically and build trust while you work
- Smart systems and onboarding workflows that cut admin and keep projects moving
- Practical AI tools like chatbots, instant quotes and meeting notes handling the busywork in the background
- Automated review requests and follow-ups that build your credibility
- Individual coaching support, so you’re setting it all up with guidance, feedback and accountability
If you’re nodding along, then you’re in the right place.
Alternatively, if a done-for-you model is more your vibe, please don’t hesitate to reach out to discuss how I can set up your smart systems by visiting my Services page.
Ready for Work to Feel Easier?
This business automation course course is designed to create a setup that makes business feel clearer and more streamlined, shows your value up front and works seamlessly in the background.
I created this course for people who care deeply about their work but want a calmer, more intelligent way to build and grow their business.
Not everyone thrives on countdown timers, weekly Zoom calls or Facebook group challenges. Some people prefer space to think, with a course structure that is flexible and fits around work, family and other commitments, alongside personalised guidance that builds confidence, not pressure.
Smart Foundations is built on that philosophy. I designed it with autonomy in mind, so you can begin when you’re ready and move through the lessons at your own pace without pressure. Each module is built for depth, offering meaningful one-to-one support and thoughtful feedback rather than the noise of a busy group setting. And it’s created for continuity, giving you access to lessons you can revisit and apply at your own pace, allowing for steady, confident progress without ever feeling behind.
Working through the course in this way gives you space to think and implement properly, so your systems become lighter, clearer and more intentional. You’ll finish feeling organised, confident and in control of your digital world, without the stress of trying to do everything at once. The focus is on creating calm efficiency, not constant activity, with a structure that gives you back time, not takes it away.
There’s no hype here. Instead, I offer clarity, calm momentum and support that fits the way you like to learn and work.
This course is for the quietly ambitious: people who value strategy over hustle, depth over distraction and systems that create freedom.
If that sounds like you, this course has your name on it.
What You’ll Walk Away With
That might look like winning higher-paying jobs, growing your business income, having systems that give you back hours each week, or simply creating more room for family and lifestyle outside your business. That’s the Smart Foundations shift. Less chaos. More clarity.
- A professional website that attracts, captures and qualifies the right leads
- Automated email nurture flows that connect, build trust and follow up without you needing to chase
- Booking and reminder systems that reduce back-and-forth and stop no-shows in their tracks
- Online payments linked with your invoicing software so cash flow stays steady without chasing
- Automations and client onboarding processes that save hours each week and deliver a smoother client experience
- AI-powered integrations, from chatbots to instant quotes, that cut out repetitive work and free up your time
- Review requests and follow-ups that consistently build credibility and word-of-mouth
- Clear visibility into what’s working online and where to focus next
- A roadmap of tools and systems that support you now, and scale with you as you grow
These aren’t just ideas. With engaging videos, up-to-date resources and four private 30-minute coaching sessions to keep you on track and clear on your next steps, you’ll have all the structure and support you need to implement as you go, so everything is set up, running and tailored to your business by the time you finish the program.
Instead of drowning in 100+ tools, tactics and hacks, this course shows you exactly which tools to use, how to connect them and in what order. That’s the real gold: a clear, proven path that saves you from trial and error and gets you results faster.
Results in Action
This isn’t theory, these are the kinds of online systems I’ve already built for businesses through my digital studio, Good Work Digital.
Alan, Doctor
Alan found he was spending too much time on admin and responding to the same types of questions. His updated systems manage intake forms, send pre-appointment info and answer FAQs through an AI chatbot. Patients arrive better prepared, and he can focus on providing quality patient care.
Emma, Consultant
Emma loves the client work, but did not enjoy juggling calls, incomplete enquiries and manual follow-ups. Now, her systems manage bookings, send reminders and run nurture flows, with AI capturing key points along the way. The result is a smoother client journey and more billable hours back each week.
Chris, Builder
Chris runs a small building business and was spending late nights pulling together quotes for leads who weren’t a good fit. Now his system qualifies enquiries upfront, moves admin into the background and frees up his evenings for family instead of paperwork.
What You'll Get Inside the Course
8 Weeks to Smarter Online Systems, Stronger Client Relationships & Sustainable Growth
Week 1 – Smart Websites That Work Harder
- Why your website is the hub of your digital ecosystem
- Quick-win design tweaks to build trust and increase conversions
- How to ensure your website and systems support your online visibility long-term
- Plug-and-play enquiry forms to capture the right info first time
- Connecting forms to your CRM
✨ By the end of Week 1, you’ll have a website set up that not only looks professional but also brings in and organises the right leads.
Week 2 – Smart Client Nurturing Systems
- Why nurturing builds trust and drives repeat business
- Setting up automated welcome and nurture flows (Klaviyo)
- Writing emails that connect and convert
- AI-powered chatbots to answer FAQs and capture leads 24/7
✨ By the end of Week 2, you’ll have an automated email nurture sequence and chatbot running in the background, building trust and keeping enquiries warm while you focus on your work.
Week 3 – Bookings & Scheduling
- Setting up easy online booking systems
- Syncing calendars across platforms
- Automated reminders and follow-ups to reduce no-shows
- Zoom integrations: meeting scheduling, recording and transcription to reduce admin
✨ By the end of Week 3, you’ll have a smooth booking system that reduces back-and-forth, sends reminders automatically and keeps your schedule organised.
Week 4 – Payments & Invoicing
- Taking payments online
- Setting up recurring payments and subscriptions
- Linking invoices to your CRM and/or accounting software
- Reducing manual chasing with automated reminders
✨ By the end of Week 4, you’ll have a simple way for clients to pay online and automated invoicing that keeps cash flow steady without chasing.
Week 5 – Workflows & Automations
- Mapping your customer journey (from first enquiry → repeat client)
- Zapier basics: connecting apps to save hours
- Automating repetitive admin tasks
- Templates for common workflows (e.g. onboarding, proposals, service delivery)
✨ By the end of Week 5, you’ll have automated workflows running behind the scenes, saving hours each week and ensuring nothing slips through the cracks.
Week 6 – Reviews & Reputation
- Automating reviews after jobs, appointments or purchases
- Simple tools to capture 5-star Google reviews
- Building testimonials into your site and socials
✨ By the end of Week 6, you’ll have a system that automatically generates reviews and testimonials for your business, building trust and credibility with every job.
Week 7 – Analytics That Make Sense
- Setting up Google Analytics & Search Console
- Simple dashboards that show you what matters (traffic, leads, sales)
- Using data to make decisions (not just reports)
✨ By the end of Week 7, you’ll know exactly where your leads are coming from and what’s working online, without needing to drown in confusing reports (or flying blind).
Week 8 – Scale & Grow
- Reviewing your digital ecosystem for gaps and opportunities
- Identify the systems to double down on as you grow
- When to upgrade (and when not to)
- Which AI tools are worth your time (and which aren’t)
- Strategies for delegating and outsourcing: making the business less dependent on you
- Future-proofing: AI tools, integrations and smart add-ons that scale your business
✨ By the end of Week 8, you’ll have a clear roadmap for growth, with a clear plan for which systems to lean on now and which tools to add as your business evolves.
Practical Support Every Step of the Way
I designed this course intentionally to give you clarity, confidence and meaningful support. It isn’t a “watch some videos and figure it out alone” model, nor will you need to sit through weekly group Zoom calls with 15 strangers, hoping your specific questions get airtime.
Instead, every element has been crafted around how busy business owners learn best.
Here’s what that looks like:
- Short, focused lessons you can work through in your own time with crisp, current videos recorded specifically for the course (no old webinar fillers here)
- Practical templates and plug-and-play tools so you can apply changes straight away
- Direct support from me through four 30-minute private coaching calls for tailored guidance, strategy and problem-solving you can book when you need it most
- Lifetime access to all course materials, including future module updates and resources as best practice evolves
This set-up ensures you have the time and attention you need to put the systems in place properly, as well as the support and accountability to keep moving forward.
Your success matters. If you complete the course modules and coaching sessions and don’t feel clearer and more confident in your online foundations, I’ll continue supporting you one-on-one until you do.
Frequently Asked Questions
How much time will I need each week?
Around 2–3 hours. Each week, you’ll get 2-3 short training videos of around 20-30 minutes duration each, plus practical resources and templates. That’s enough to learn, implement and get feedback, without taking over your week.
I’m not very techy. Is this course for me?
Yes. Everything is broken down into simple, step-by-step lessons. You’ll have templates and examples to follow, plus coaching calls to keep you moving forward. Many of the tools I use and recommend are designed to be user-friendly, and I’ll guide you through them so they don’t feel overwhelming.
Do I need to be on a specific platform?
No. Whether you use WordPress, Shopify or another platform, the systems I cover can be tailored to your setup. I’ll share options so you can pick what works best for your business.
Will this work for my type of business?
This course is designed for service providers, professionals and small business owners who want smarter digital foundations. The tools and systems are flexible, and can be customised to suit your specific business needs.
Do I need to buy lots of extra software?
Most of the tools I cover have free or low-cost plans, and I’ll always suggest budget-friendly options. You won’t need to spend big to get results.
How soon will I see results?
Many systems I teach, like enquiry forms, booking tools and automated emails, can be set up and working straight away. Others, like nurturing sequences or reviews, will build over time. The goal is to give you a foundation that creates both quick wins and lasting improvements.
Why is this different to other courses?
This isn’t a “watch videos and figure it out yourself” course. And you won’t be left alone to interpret generic advice that doesn’t apply to your business. Support, feedback and accountability are built in through four private coaching calls. By the end of the 8 weeks, you’ll not only understand the systems, but you’ll have them set up and running for your business.
Can’t I just DIY this with free tools and tutorials?
Sure, you could spend months bouncing between YouTube tutorials, blogs and Facebook groups. Because the truth is, trying to DIY often means:
- Wasting hours trying to piece it together
- Piecing together tools in the wrong order, creating confusion and more work later
- Ending up with half-finished systems that add admin instead of removing it
- Spending money on apps you don’t really need
Inside this course, you’ll skip the trial-and-error and follow a clear, proven path: with the right tools, in the right order, and the support to make sure it actually gets done.
Join my Founder's Offer in January 2026
As part of the very first intake, you can join Smart Foundations for a special Founders Price of $997 by joining the waitlist before Friday, 16 January 2026.
This is the lowest price the course will ever be offered. Future rounds will increase as new tools and resources are added (which you will have access to as part of your lifetime course access).
Ready to build a business that feels easier to run every single day?
Join Smart Foundations and let’s create the clarity, systems and confidence that set you up for every next step.